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A Retrospective of the IsAnyoneUp Website


Hunter Moore founded IsAnyoneUp in 2010 as a platform to allow users to post naked pictures of others without their consent. As it evolved into an arena for revenge porn, it had an immense effect on many lives.

Netflix’s three-part docuseries The Most Hated Man on the Internet provides us with an inside look at Moore’s site and those affected by it. This is a story that needs to be told – one that deserves to be told.

What is IsAnyoneUp?

The Is Anyone Up website was a popular X-rated repository of submitted nudes, videos and other adult content that became immensely popular among hard-partying indie bros with an affinity for casual misogyny. Initially a volunteer-run feed for social and scene communities, the site eventually evolved into revenge porn where anonymous submitters could post nonconsensual nudes anonymously.

In 2010, Hunter Moore founded Is Anyone Up, an infamous revenge porn site that allowed users to post nude images of their ex without their consent. Unfortunately, during its peak days the platform became a breeding ground for online bullies and trolls alike.

For about 16 months, The Most Hated Man on the Internet made headlines and was eventually sold off to anti-bullying activist James McGibney. Since then it has been redirected to another anti-bullying website and is no longer active. If you want more information about the site and its legacy, Netflix docuseries The Most Hated Man on the Internet is an excellent starting point.

How did IsAnyoneUp get started?

In 2010, Hunter Moore founded the revenge porn website, which allowed users to upload pictures of people they knew without consent and expose their private parts without their permission. Within six months, it had 350,000 unique visitors daily and generated up to $30,000 in advertising revenue each month.

Kayla Laws was the most well-known victim, discovering a naked photo of herself posted on Is Anyone Up in January 2012. According to her mother Charlotte Laws and other victims, they worked together with the FBI and eventually arrested Moore.

Moore was convicted of identity theft, hacking and conspiracy to hack in 2016, serving two years in prison. Upon his release in 2017, he self-published a book about his revenge porn website Is Anyone Up?. Netflix also produced a documentary about Moore called The Most Hated Man on the Internet which can be streamed right now on their streaming service – providing an unsettling look into the world of revenge porn.

What happened to the site?

Established by Hunter Moore in 2010, Is Anyone Up website displayed photos of people, typically former lovers, alongside their names and social media handles. It quickly became a haven for revenge porn and claimed many lives.

In 2010, Moore created his website as a nightlife blog. However, after several of his friends received sexually explicit pictures from women they were getting to know, Moore decided to repurpose the platform into something else altogether.

This site was associated with metalcore and Scene subcultures, often featuring nude images of bands or their girlfriends.

Moore, as the site’s owner, enjoyed thousands of hits each day and generated up to $20,000 a month in advertising revenue. However, law enforcement uncovered that Moore had paid a hacker to break into women’s email accounts and steal their photos; consequently he was arrested.

Moore was eventually apprehended by the FBI and charged with conspiracy, unauthorized access to a protected computer and aggravated identity theft. As a result, he was sentenced to two years in prison.

What is IsAnyoneUp’s legacy?

IsAnyoneUp was a website created by Los Angeles resident Hunter Moore that gained notoriety as a revenge porn site. There, nude pictures of people — mostly women — who had been taken by their former partners and posted without their consent were featured.

Moore’s website proved a hit, with Moore earning up to $20,000 monthly in advertising revenue from it. Without ever regretting his decisions, Moore even created a mobile app and social network in order to stay abreast of his growing online traffic.

Netflix recently released The Most Hated Man on the Internet, a docuseries that chronicles Moore’s journey from internet celebrity to convicted felon and how his site has affected online pornography. This show delves deep into Moore’s past as both an Internet star and felon, providing viewers with insight into why people hate his presence online.